Fulham have seen an initial $33 million (£26 million) bid for United States international striker Ricardo Pepi rejected by PSV Eindhoven, according to The Athletic. The Premier League club is expected to return with an improved offer as it looks to bolster its attack during the January transfer window, though competition remains for the 22-year-old’s signature.The Dutch champions are under no immediate pressure to sell, having tied the forward down to a long-term contract earlier this year. Fulham are not believed to be alone in monitoring Pepi’s availability, and another bid from Marco Silva’s side is anticipated, according to the report. The outlet reports Eredivisie side has taken a firm stance on their valuation of Pepi, who has established himself as one of the Eredivisie's most clinical finishers since joining the Dutch giants - with 25 goals in 59 appearances. In December 2024, GOAL reported the striker drew a 20.7 million bid that was also rejected by PSV.Pepi has developed into one of PSV’s most reliable attacking outlets, maintaining an excellent goals-per-minute ratio across domestic and European competitions. The striker has maintained an impressive scoring rate this season with 10 goals and two assists across all competitions in just 957 minutes of action. This follows his remarkable 2024-25 campaign, where he netted 18 goals in 1,132 minutes, ending up as one of PSV Eindhoven's top scorers despite missing half the season through a knee injury. The El Paso, Texas native signed a contract extension with PSV in February through June 2030, strengthening the club’s negotiating position. Since leaving FC Dallas in 2022, Pepi has gained experience across Europe, including spells at FC Augsburg and FC Groningen, before making a permanent move to PSV.Add GOAL.com as a preferred source on Google to see more of our reportingThe coming weeks will determine whether the Premier League side can bridge the gap or if Pepi remains in Eindhoven beyond January.