1 min read
Football Insider

International Hurdles: Serie A's Quest for Global Domination Hits a Snag

The ambitious plan by Lega Serie A to stage a historic league fixture between AC Milan and Como in Perth, Australia, faces jeopardy as the Asian Football Confederation raises objections. Learn how Serie A's dream of exporting domestic football internationally is facing challenges reminiscent of La Liga's failed venture in Miami.

International Hurdles: Serie A's Quest for Global Domination Hits a Snag

The ambitious proposal by Lega Serie A to stage a historic league fixture between AC Milan and Como in Perth, Australia, appears to be on the verge of collapse. The Asian Football Confederation (AFC) has reportedly raised significant objections regarding the authorisation process, leaving the plans for the overseas showdown in serious doubt.Serie A’s pioneering attempt to export competitive domestic football to international markets has hit a major roadblock. The fixture, initially slated for February 2026 at Optus Stadium in Perth, was designed to capitalise on AC Milan’s global popularity and the growing interest in Italian football in the Asia-Pacific region.The move was necessitated by the unavailability of the San Siro during the Winter Olympics period, forcing the clubs to look for alternative venues. However, despite initial optimism from Lega Serie A and the clubs involved, the project is now hanging by a thread. According to reports from Italy, the AFC - of which Australia is a member - has imposed administrative blocks that have effectively stalled the process.The driving force behind this venture was not purely commercial but logistical. With the 2026 Winter Olympics taking place in Milan and Cortina, the iconic San Siro is set to be repurposed for the opening ceremony. This renders the stadium unusable for football from February 6 until late in the month.AC Milan vs Como was scheduled during this window, on the weekend of February 8. The unavailability of their home ground presented the Rossoneri with a unique dilemma: play at a neutral venue in Italy or attempt something ground-breaking. The club, alongside the league, opted for the latter, identifying Perth as the ideal location to showcase the "Made in Italy" brand.Optus Stadium, a 60,000-seater venue in Western Australia, was selected to host the Lombardy derby. It was seen as a perfect marriage of necessity and opportunity, allowing Milan to engage their massive Australian fanbase while solving a fixture congestion issue.Looking for smarter football bets? Get expert previews, data-driven predictions & winning insights with GOAL Tips on Telegram. Join our growing community now!However, the plan has encountered a formidable opponent in international football bureaucracy. While FIFA and UEFA were reportedly open to the idea on an exceptional basis given the Olympic constraints, the final hurdle lay with the host confederation.Reports indicate that the AFC has withheld the necessary "green light" required to sanction an official European league match on its territory. The first major stumbling block is a reported ban on marketing the event as an official Serie A match. The AFC is allegedly insisting that the game cannot be promoted as a competitive league fixture in a way that might overshadow or conflict with the local A-League. This would effectively force the organisers to present a crucial Scudetto or relegation battle as if it were a pre-season friendly, severely damaging the commercial value of the event.Even more problematic is the demand regarding officiating. The AFC has reportedly stipulated that the referee and their assistants must be from their organisation, rather than the Italian Referees Association (AIA). For a competitive Serie A match involving points that could decide the title or survival, forcing clubs to play under officials who do not operate within the Italian VAR protocols or interpretation guidelines is seen as a compromise on sporting integrity that neither Milan nor Como can accept.With the Australian dream fading, the clubs are now scrambling for a domestic solution. The match may be delayed until later in February so that it can be played at San Siro as normal.The potential collapse of the Perth fixture mirrors the recent failure of La Liga’s own attempt to break the international barrier. Just months ago, the Spanish top flight was forced to abandon plans to stage the Barcelona vs Villarreal match in Miami, Florida.That initiative, driven by La Liga and promoter Relevent Sports, fell apart due to "insufficient time" to organise the event amidst legal and bureaucratic uncertainty in Spain. Despite receiving similar "reluctant" approval from UEFA to explore the option, the opposition from players' unions, the Spanish FA (RFEF), and the sheer logistical complexity forced a cancellation.In a statement at the time, La Liga expressed "deep regret" that the project could not go ahead, citing the "uncertainty that has arisen in Spain" as the primary reason for pulling the plug.It seems Serie A is now learning the same hard lesson: while the desire to globalise European domestic leagues is strong among executives, the governance structures of world football remain a formidable defensive line that is difficult to breach.

1

Dilemma Down Under

Serie A's innovative proposal to hold a match between AC Milan and Como in Perth, Australia, is now in limbo due to objections from the AFC. The idea was born out of necessity, with the iconic San Siro unavailable during the Winter Olympics, and aimed to showcase Italian football on a global stage.

2

Roadblocks and Rejections

Despite initial optimism, administrative hurdles set by the AFC, especially concerning marketing and officiating restrictions, have halted the project. The demand for AFC-appointed referees and restrictions on promoting the match as an official Serie A fixture have put the game in doubt.

3

Back to the Drawing Board

With the Australian dream fading, AC Milan and Como may have to reconsider their options. The match could be postponed to accommodate playing at San Siro in late February, salvaging the fixture but diminishing the global reach Serie A had hoped to achieve.

4

Lessons from La Liga's Misstep

Serie A's struggles echo La Liga's recent failure to host the Barcelona vs Villarreal match in Miami. Legal and bureaucratic hurdles, along with opposition from key stakeholders, led to the cancellation of the match. It's a clear indication that globalizing domestic leagues faces significant obstacles within football governance structures.

Published on Dec 10, 2025